Return policy unavailable
MISSING_RETURNS_POLICY · v1.0
What it detects
No returns or refund policy page is linked from the footer, product pages, or checkout flow.
Why it matters
Agents making purchase decisions on a user's behalf weigh return terms as part of the transaction's risk; an unlinked or missing policy leaves that risk unknown and can make an agent decline to complete a purchase.
How to fix
- Search the site footer, product pages, and checkout flow for a link to a returns/refund policy page, and check whether the link text is something an agent can recognize ("Return Policy", "Refund Policy", "Returns & Exchanges"). - Create (or link to) a dedicated returns policy page covering the return window, conditions, refund method, and who pays return shipping. - Add a clearly labeled link to it from the footer at minimum, ideally also from product pages and the checkout flow. - Optionally, attach a `hasMerchantReturnPolicy` (`MerchantReturnPolicy`) object to your Product/Offer JSON-LD so the policy is machine-readable, not just linked. - Verify: crawl the site footer/product pages and confirm a returns-policy link resolves (HTTP 200) to a page describing the return window and process.
References
Last reviewed: 2026-09-01 · rule v1.0